Category Archives: content marketing

The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

Posted in b2b marketing, content marketing, marketing, storytelling | Tagged , , , , , , , , , , | Leave a comment

The History of Content Marketing


Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading

Posted in b2b marketing, content marketing, marketing, social media marketing | Tagged , , , , , , , , , | Leave a comment