DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

recent posts

about

Dave is an experienced global B2B Chief Marketing Officer / Marketing Director with an established reputation for delivering commercial results in start-up, mid-tier, and blue-chip businesses across technology, and business services and professional services sectors. Dave has worked for major brands such as Telefonica O2, EY, and Barclays and held posts from Chief Marketing Officer to Director of Online, has run his own business, and managed a P&L for a major corporate. He is chair and co-founder of the Business Marketing Club (www.businessmarketingclub.org.uk) – a network of B2B marketers. In 2019, he was named one of the top 100 B2B European marketing leaders (https://www.hottopics.ht/34199/top-100-b2b-european-marketing-leaders-2019/). He is a graduate of Cambridge University, a Chartered Institute of Marketing (CIM) Chartered Marketer and holds a MBA with Imperial College, London. Dave is a keen cyclist and adventure traveller, is married, and lives in Buckinghamshire. You can read his blogs at www.DaveStevensNow.com.

Category: Branding

  • How covid-19 is changing marketing

    Read my interview with LinkedIn about how the coronavirus crisis is changing the way businesses do marketing. Read the article here:- https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2020/Reinventing-B2B-Marketing-for-unprecedented-times-2020

  • The B2B Marketing Magpie

    The B2B Marketing Magpie

    In La Gazza Ladra, an 1817 opera by Gioachino Rossini, servant Ninetta is taken to the scaffold for the theft of silver-ware, a theft really perpetrated by a magpie attracted to something shiny and new. There’s a magpie gene in marketers too. And while the scaffold is perhaps a bit too drastic a reaction to…

  • Why B2B Marketing makes me feel like Indiana Jones

    Why B2B Marketing makes me feel like Indiana Jones

    Look I’m clearly no Harrison Ford. I haven’t uncovered any implausibly powerful religious artefacts recently, fought off any Nazis, or raced through any abandoned mine shafts. But occasionally – when things are going well – the B2B Marketing profession makes me feel just like Indiana Jones. That’s because B2B marketers are in the business of…

  • What’s in a name?

    I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking about differential advantage where your…

  • Even my blog is asking me for my goals for the year…

    It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise to ensure that objectives cascade down or up the business hierarchy so that your goals…

  • How I became a Marketer at the age of ten

    My story as a Marketer started when I was ten years old. When I was ten, I got an illness which ate away at my hip sockets and left me in a wheelchair for five years. I was kicked out of my first school because they could not handle having a disabled person as a…