DaveStevensNow
Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building
Category: brand
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Read my interview with LinkedIn about how the coronavirus crisis is changing the way businesses do marketing. Read the article here:- https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2020/Reinventing-B2B-Marketing-for-unprecedented-times-2020
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It’s time to give a shout out for some of the great work that B2B marketers are doing…
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Look I’m clearly no Harrison Ford. I haven’t uncovered any implausibly powerful religious artefacts recently, fought off any Nazis, or raced through any abandoned mine shafts. But occasionally – when things are going well – the B2B Marketing profession makes me feel just like Indiana Jones. That’s because B2B marketers are in the business of…
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I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking about differential advantage where your…
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My story as a Marketer started when I was ten years old. When I was ten, I got an illness which ate away at my hip sockets and left me in a wheelchair for five years. I was kicked out of my first school because they could not handle having a disabled person as a…
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At a time when Brand Britain is taking a pounding across the globe, it’s rather nice to see a report launched celebrating a Brand Britain success story. This week, the UK Government issues a state of the nation report into UK FinTech. And the report paints the picture of a sector in rude health. There…
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With much ado, Marketing Week have announced their nominations for 2019 Brand of the Year. There are some brilliant and well-deserved nominations in here: Greggs, Monzo, Nationwide, and Netflix among them. These businesses deserve much credit for responding to new market demand (Greggs and veganism), taking a stand against unacceptable behaviour (Nationwide and online abuse),…