I’ve recently joined a group of B2B marketers who are passionate about shaping the development and direction of the B2B marketing industry, connecting with other B2B marketers, and supporting professional learning and personal development. This group is called the Business Marketing Collective (BMC) and you can find out more about it at http://www.businessmarketingcollective.com.
One of the activities on the programme that we’ve been looking at is directed very specifically at client-side marketers. But before we progress with it, we want to be sure that it’s something that would be useful for the B2B client-side marketer. And the best way of ensuring this is to ask the readers of this blog who share an interest in the B2B marketing profession.
Please can you take a moment to read through the following summary of the proposition we have in mind and then comment to let us know what you think? Specifically: does the proposition fill a need that you and your colleague client marketers have? If not, how could we change it to better meet your needs? And – all importantly – would you attend the meetings?
Thanks for your time in advance. Looking forward to hearing your views.
Introducing The B2B Marketers’ Club…
An opportunity for B2B client marketers to network and socialise off-line and informally with no sales pitches and big demands on time.
This is an opportunity to share experience to help and reassure B2B marketers on the direction they’ve set in their organisation or that they have what they need to get on in their careers. This is a club in which B2B client-side marketers can communicate and share experience, information, and – yes – gossip with each other.
Practically it’s a face-to-face meeting in a pub or restaurant or hotel over a drink or a meal (alternately) after work on the first Tuesday of every month.
We will meet centrally to attendees’ work locations for convenience. That means that as attendance grows, the locations might change and the meetings might split so that one covers London City, one London West End, one Reading, one Manchester, etc.
Membership is restricted to B2B client-side marketers. We won’t allow agencies to attend; so there are no sales pitches. There will be a regular chair-person for the meetings.
The meeting will work through a series of questions that the members have agreed in advance that they want to discuss and we will ask some attendees to prepare something on. But after an hour, we will stop the formality and just talk. The questions will encourage people to ask personal and specific things that they want advice and experience on or stories around. The question “how” is the one to focus upon. Example topics might be:- “I’m getting bombarded by CRM calls from agencies. How can I work out what the minimum is I need?”,“How can I get to be a B2B Marketing Director?”, “How do I get my CFO to see value in B2B marketing?”, “How can I stay in touch with important developments in B2B marketing?”. There won’t be formal sessions on marketing automation, content marketing, etc here: people can go elsewhere for that. There will probably be an online bit to allow us to land on the questions in the first place.
There’s no regular membership. People turn up for the meetings they want and don’t attend where it’s inconvenient. But we hope we’ll build up a cadre of regulars over time.
Chatham House Rules: The first rule of The B2B Marketers’ Club is that you do not talk about The B2B Marketers’ Club. (Also the second rule, etc).
So what do you think?